Eisenhardt's first published description of her method for grounded theory building from carefully-selected multiple case studies. Now famous as "The Eisenhardt Method" it is appropriate for situations where complexity prohibits random sampling, such as when researching organizations. It takes the best from Grounded Theory and case study approaches and is suitable for inductive (and abductive) research.

Reflecting in 2021, Dr Eisenhardt says she “wrote with the aim of bridging the inductive-deductive divide.” (Eisenhardt, K.M., 2021. What is the Eisenhardt Method, really? Strategic Organization 19, 147–160). That era was male- and positivist-dominated, so there is a considerable poignancy to this statement. I like this method because it has clearly-defined steps for novices (like me) and supports mixed-, qual, or quant methods.